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Is Social Media Advertising Effective?

Recent infographic made by MDGadvertising deals with the question whether phoslo online the ROI of social media advertising is considered high. family discount pack cost According to the infographic, 74% of CMOs believe they will tie

social media efforts to hard ROI this year.

Moreover, 96% of them start to

look beyond sales goals lotensin cost and web metrics amalaki in order to identify the value of social marketing efforts.

Read the full infographic:

WMADV Webmedia - Social Media Advertising

The Great Change of the Advertising Field from 1980 Until Today

Recently, we found a great video which greatly demonstrates the change in adverising spending over the years. In 1980, newspapers accounted for nearly half of all media advertising. Magazines, TV, cinema, radio and outdoor advertising were another acceptable methods of advertising. For the next 15 years, media advertising grew, until the financial crisis.

Since the crisis, the newspapers advertising spent continued to decrease. Internet advertising has been responsible for almost all the growth. The growth of the internet is expected to continue over the next years.

Watch the video:

The Impact Native Ads Have

This presentation made by Yahoo! examines the visibility of native ads and other interesting aspects of this advertising format which gains popularity all over the world. One of the interesting statistics is that 93% see these ads on desktop and 85% see them on a smartphone. That’s not all. The native ads lead to better recall of specific content.

Watch the presentation:

Digital Advertising Share Compared to TV and Print Advertising

This infographic made by “yashi” shows forecasts about the future of online advertising until 2018. Take a look on the digital share on 2013 (25%) and on 2018 (according to the forecast of Emarketer it will reach 37%) – That illustrates very well the shift from TV and Print advertising to the digital advertising.

Moreover, we can see the digital ad spending in U.S. on recent years: It is clear that the trend of mobile ad spending will continue next years, in parallel to the decrease of desktop ad spending.

Read the infographic:

 WMADV

Some Facts About Holiday Online Shopping

Heres some facts from Yahoo Advertising Infographic posted this month:

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88% – Of shoppers have researched a product onlione, then purchased in a store.
40% – Of shoppers will

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119% – More clicks on key dates (Thanksgiving day, Black friday, Cyber mondey, Green monday), compared to the daily average for the quarter
89% – Of clicks happen in the mainline, and ads receive 12X higher CTR

Yahoo's Data - WMADV Webmedia

Yahoo’s Data – WMADV walgreens online pharmacy Webmedia

Understanding the Consumers in Mobile Marketing

This great video created by AdVids is dealing with the audience of mobile marketing – that has to be well-targeted. One of the 4 practices to engage customers shown here, is understanding the consumer. An expample for that: 77% of the people said that they had recieved an offer that was not appropriate to their interests. Another practice that is given here is being relevant: Making the right marketing to the right person on the right moment.

Watch the video:

Mobile Advertising Vs. Desktop Advertising – Infographic

How expensive is desktop advertising, in comparison to mobile advertising? A research made by HubShout fount out that mobile ads are cheaper: the difference between mobile and desktop may amount to 50-60 percent.

Moreover, tablets and smartphones made up over 1/3 of total clicks on Google search engine in the third quarter of 2013.

Read this interesting infographic:

WMADV - Webmedia

WMADV – Webmedia

App-Store Optimization

Appstore & Google Play - Webmedia

Appstore & Google Play – Webmedia

The concept of App-Store optimization (ASO) is now more important than ever

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Affiliate Marketing

Webmedia - affiliate marketing Stuart Miles

Webmedia – affiliate marketing (Stuart Miles)

Affiliate Marketing is one of the most proven performance-oriented marketing techniques out there, because it is based on the premise of rewarding an affiliate for every visitor or customer he brings in using his own marketing efforts.

Here in Webmedia we firmly believe that affiliate marketing is here to stay because whenever any business, big or small, is set to offer the proper incentives – the possibility of an increased network of customers looms large – while at the same time turning the affiliates into its own brand ambassadors.